Approaching Galleries

Approaching Galleries

Approaching an art gallery as an artist requires a thoughtful and professional approach. Here are some suggestions on how you could go about it.

Research the Gallery

  • Investigate galleries that align with your artistic style, medium, and career stage.
  • Understand the type of artists they represent, their exhibition history, and their submission guidelines.

Prepare Your Portfolio

  • Curate a strong portfolio that showcases your best and most relevant work.
  • Ensure your portfolio is well-organised, professionally presented, and includes high-quality images of your artwork.

WRITE a Professional Artist Statement

  • Write a clear and concise artist statement that communicates your artistic vision, influences, and unique perspective.
  • Tailor the statement to resonate with the gallery's aesthetic and mission.

Create a Resume or CV

  • Develop a resume or curriculum vitae (CV) that outlines your artistic achievements, education, exhibitions, awards, and relevant experience.
  • Highlight any notable press coverage or collaborations.

Contact the Gallery

  • Follow the gallery's submission guidelines, which are often available on their website.
  • Send a well-crafted email or letter introducing yourself, expressing your interest in the gallery, and briefly describing your artistic practice.
  • Attach a small selection of images from your portfolio and provide a link to your full portfolio or artist website.

Follow Up

  • Give the gallery some time to review your submission, and then follow up with a polite and concise email.
  • Express your continued interest and inquire about the status of your submission

Attend Gallery Openings and Events

  • If possible, attend gallery openings, exhibitions, or events hosted by the gallery.
  • This allows you to familiarize yourself with the gallery staff and establish a connection.

Network

  • Network with other artists, curators, and art professionals who may have insights or connections within the gallery scene.
  • Attend art-related events and build relationships within the art community.

Attend Networking Events

  • Attend art-related events, get-togethers, and conferences to connect with fellow artists and potential buyers.
  • Bring business cards and promotional materials.

Be Professional and Persistent

  • Approach the gallery with professionalism, humility, and a genuine passion for your art.
  • Be persistent but respectful; if your work is declined, use it as an opportunity to seek constructive feedback and continue refining your practice.

Be Prepared for Rejection

  • Rejections are a part of the artistic journey. Don't be discouraged; learn from the experience and keep refining and promoting your work.

Consider Gallery Representation

  • If the gallery expresses interest, discuss the possibility of representation and the terms involved.
  • Review any agreements carefully and consider seeking legal advice if needed.

Remember that every gallery is different, and the process may vary. Tailor your approach to the requirements and culture of each gallery you approach. Building relationships and being  professional throughout is a key to success.


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