Promoting Art

Art Promotion

Promoting artwork and expanding your customer base can involve both online and offline strategies. Here are some tips and suggestions to help you promote your work and boost sales.


These ideas are not a prescription for success, they are tips and suggestions for you to think about, evaluate and consider. Pick and choose and adapt ideas that are relevant for your work and your desired audience.

Online Strategies

Create a Professional Website

  • Build a website to showcase your portfolio and provide information about yourself.
  • Ensure that your website is visually appealing, easy to navigate, and mobile-friendly.

UtiliSe Social Media

  • Share your artwork on platforms like Instagram, Pinterest, Twitter, and Facebook.
  • Engage with your audience by responding to comments and participating in relevant communities.
  • Create short videos of you working, and your work.

Build an Email List

  • Get permission and collect email addresses from interested parties and use them to send newsletters and updates.
  • Offer incentives like exclusive discounts or behind-the-scenes content to encourage sign-ups.

Online Marketplaces

  • List your work on online art marketplaces, for example Etsy, Saatchi Art, or Redbubble (relevant sites change and evolve)
  • Take advantage of platforms that specialise in connecting artists with potential, and providing access point to your work.

SEO Optimization

  • Optimise your website for search engines so that potential customers can find your work.
  • Use relevant keywords and phrases in your website content.

Collaborate with Influencers

  • Partner with social media influencers or bloggers to reach a broader audience.
  • Influencers can help showcase your work to their followers and provide exposure.

Offline Srategies

Participate in Art Exhibitions

  • Showcase your work at local art exhibitions, galleries, events and craft fairs.
  • Network with other artists and potential buyers.

Collaborate with Local Businesses

  • Approach local cafes, restaurants, or businesses to display your artwork.
  • Offer them a commission on sales or provide them with a percentage of profits.

Attend Networking Events

  • Attend art-related events, get-togethers, and conferences to connect with fellow artists and potential buyers.
  • Bring business cards and promotional materials.

Offer Workshops or Classes

  • Share your skills by offering art workshops or classes.
  • This not only generates income but helps to establish you as an authority in your field.

PRESS RELEASES

  • Write and distribute press releases to local media outlets.
  • Highlight significant achievements, upcoming exhibitions, or unique aspects of your work.

Collaborate with Local Art OrganiSations

  • Join or collaborate with local art associations and organizations.
  • They can provide support, resources, and exposure.
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